To launch the latest installment we wanted to take an innovative approach that combined both traditional and non-traditional routes I challenged our team to come up with new strategies to take this title to the market." So, I guess that explains that. Speaking to EW, Lempel described Ragnarök's marketing thus: "The title is a beloved franchise that is representative of the PlayStation brand and has continued to excite millions of fans over the years. Marketing around God of War Ragnarök, including this trailer, is a "company-wide effort" - that's according to Sony's head of marketing Eric Lempel. Watch on YouTube Apparently, all parents can relate.
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